white space. Those words shout, "Look at me!"
Emphatic word order helps the writer solve the thorniest problems. Consider this opening for a story in the Philadelphia Inquirer. The writer, Larry King, must make sense of three powerful elements: the death of a United States senator, the collision of aircraft, and a tragedy at an elementary school:
A private plane carrying U.S. Sen. John Heinz collided with a helicopter in clear skies over Lower Merion Township yesterday, triggering a fiery, midair explosion that rained burning debris over an elementary school playground.
Seven people died: Heinz, four pilots and two first-grade girls at play outside the school. At least five people on the ground were injured, three of them children, one of whom was in critical condition with burns.
Flaming and smoking wreckage tumbled to the earth around Merion Elementary School on Bowman Avenue at 12:19 p.m., but the gray stone building and its occupants were spared. Frightened children ran from the playground as teachers herded others outside. Within minutes, anxious parents began streaming to the school in jogging suits, business clothes, house-coats. Most were rewarded with emotional reunions, amid the smell of acrid smoke.
On most days, any of the three elements would lead the paper. Combined, they form an overpowering news tapestry, one that reporter and editor must handle with care. What matters most in this story? The death of a senator? A spectacular crash? The deaths of children?
In the first paragraph, the writer chooses to mention the senator and the crash up front, and saves "elementary school playground" for the end. Throughout the passage, subjects and verbs come early — like the locomotive and coal car of an old railroad train — saving other interesting words for the end — like a caboose.
Consider also the order in which the writer lists the anxious parents, who arrive at the school in "jogging suits, business clothes, house-coats." Any other order weakens the sentence. Placing "house-coats" at the end builds the urgency of the situation: parents racing from their homes dressed as they are.
Putting strong stuff at the beginning and end helps writers hide weaker stuff in the middle. In the passage above, notice how the writer hides the less important news elements — the who and the when ("Lower Merion Township yesterday") — in the middle of the lead. This strategy also works for attributing quotations:
"It was one horrible thing to watch," said Helen Amadio, who was walking near her Hampden Avenue home when the crash occurred. "It exploded like a bomb. Black smoke just poured."
Begin with a good quote. Hide the attribution in the middle. End with a good quote.
Some teachers refer to this as the 2-3-1 tool of emphasis, where the most emphatic words or images go at the end, the next most emphatic at the beginning, and the least emphatic in the middle, but that's too much calculus for my brain. Here's my simplified version: put your best stuff near the beginning and at the end; hide weaker stuff in the middle.
Amy Fusselman provides an example with the first sentence of her novel, The Pharmacist's Mate: "Don't have sex on a boat unless you want to get pregnant." The most intriguing words come near the beginning and at the end. Gabriel Garcia Marquez uses this strategy at the opening of One Hundred Years of Solitude to dazzling effect: "Many years later, as he faced the firing squad, Colonel Aureliano Buendia was to remember that distant afternoon when his father took him to discover ice."
What applies to the sentence also applies to the paragraph, as Alice Sebold demonstrates in this passage: "In the tunnel where I was raped, a tunnel that was once an underground entry to an amphitheater, a place where actors burst forth from underneath the seats of a crowd, a girl had been murdered and dismembered. I was told this story by the police. In comparison, they said, I was lucky." That final word resonates with such