Think!

Think! Read Free

Book: Think! Read Free
Author: Edward de Bono
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refer to any of the thinking methods and software that I have designed. This is simpler than spelling out in each case the particular method that is in use. To use just the word 'thinking' would be misleading, because it might be understood as referring to traditional thinking, critical thinking, and so on. The term 'my thinking' refers directly to thenew thinking methods I have designed.
    Many readers will know of my work inlateral thinking and may assume that all references are to this method. This is not the case. There are several other methods. There is the exploratory method of theSix Hats andparallel thinking (instead of argument). There is the perceptual thinking of theCoRT (Cognitive Research Trust) method designed for schools (some of the basic tools of which are designed in more detail later in Chapter 10). There are also programmes forsimplicity

and value scanning. All these methods and more come under the term 'my thinking'.
    There are times when my thinking is totally different from, and even contrary to, traditional logic (for example, with provocation). In general, however, I have no quarrel with traditional thinking. I merely think it is incomplete and inadequate in some areas. I would like to see my methods used to supplement traditional thinking – not to replace it.
    How new thinking has worked
    Over the last 40 years I have worked in 73 countries. These have been mainly seminars and lectures with some conferences and meetings.
    I have taught thinking to four-year-olds and 90-year-olds (Roosevelt University has a special programme for seniors). I have taught thinking to top business executives and illiterate miners. I have taught thinking to Down's Syndrome youngsters and to Nobel Laureates. I once lectured to 8,000 Mormons in Salt Lake City. In Christchurch, New Zealand, I lectured for 90 minutes to 7,400 children (aged six to 12) who had been brought together by mayoress Vicki Buck.
    Over the years I have been invited to talk to a large number of business corporations including BA, BAA, Bank of America, Barclays, BP, Citicorp, Ericsson, Exxon, Ford, GM, IBM, Kuwait Oil, Microsoft, Motorola, Nokia, Philips, Shell, UBS and many others. I have also been

invited to talk to government departments, cabinet offices, and so on.
    In my experience, even the most rigid and authoritarian regimes welcome new thinking. I have given seminars in China many times and they are currently trying out my work in schools. Elsewhere in the world, the programme is widely used: in Australia, New Zealand, Singapore, Malaysia, India (increasingly) and Canada. There is patchy use as well in the UK, USA, Ireland, Italy and Malta.
    Below are some small examples of where my thinking (new thinking) has made a difference. These examples do not prove anything – they merely provide a perspective.
In the old days of the Soviet Union, I was on a visit to Moscow to lecture at various departments of the Academy of Sciences. I was also invited to a meeting of the Foreign Affairs committee of the Politburo. The chairman of the meeting had in front of him my book on conflict resolution, Conflicts. There were notes in the margin and underlinings. He saw me looking at the book and said, 'This is not Gorbachev's copy – he has his own.' I was later told by a senior politician from Kazakhstan that, in those days of perestroika, my books were top reading in the Kremlin.
John Buchanan, the former coach of the Australian national cricket team, came to see me to ask me to train his team in thinking. I gave them a short seminar.

In their next encounter with the English team, they not only won easily, they inflicted the biggest defeat in the history of Test cricket. I had a note from John Buchanan acknowledging my contribution.
One of my trainers, Caroline Ferguson, was working with a steel company in South Africa. One afternoon she set up some workshops to generate new ideas. Using just one of the tools of lateral thinking (random input), they

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