open to restricted and hard to soft and who knows what else. It was a project formed of many other projects, linked to many other projects—which renders it well-nigh impossible to say where it began and ended, to discern its “content,” bulk or outline. Perhaps all projects nowadays are like that—equally boring, equally inscrutable. So even if I could, and if you wanted me to, shine a (no more than anecdotal) spotlight on specific moments of Koob-Sassen’s early phases, letting the beam linger on those passages and segments where the Company’s operations, or my own small, insignificant activities, intersected them, would this, in any way, illuminate the Whole? I doubt it.
2.2 What do I do? I am an anthropologist. Structures of kinship; systems of exchange, barter and gift; symbolic operations lurking on the flipside of the habitual and the banal: identifying these, prising them out and holding them up, kicking and wriggling, to the light—that’s my racket. When these events ( events! If you want those, you’d best stop reading now) took place, I found myself deployed not to some remote jungle, steppe or tundra, there to study hunter-gatherers and shamans, but to a business. Deployed there, what’s more, not by the austere dictates of a Royal Anthropological Society or National University, but by the very business to which I’d been dispatched: I was the in-house ethnographer for a consultancy. The Company (let’s continue to call it that) advised other companieshow to contextualize and nuance their services and products. It advised cities how to brand and re-brand themselves; regions how to elaborate and frame regenerative strategies; governments how to narrate their policy agendas—to the press, the public and, not least, themselves. We dealt, as Peyman liked to say, in narratives.
2.3 When, in those days, you entered the Company’s Central London premises, passing the frequently changing but perennially attractive staff who manned the reception desk, a lift would bear you up to several floors of conferencing rooms and viewing suites and studios. Separated from each other by floor-to-ceiling glass partitions on which lower-case letters in the Company’s own, distinctive font were stenciled, these compartments ran on one into the next, creating an expansive vista in which sketches, diagrams and other such configurations of precious data, lying face-up on curved tabletops, pinned to walls or drawn on whiteboards or, occasionally (and this made the data seem all the more valuable, fragile even), on the glass itself, seemed to dialogue with one another in a rich and esoteric language, the scene conveying (deliberately, of course) the impression that this was not only a place of business but, beyond that, a hermetic zone, a zone of alchemy, a crucible in which whole worlds were in the mix. The same lift that bore you up here, though, bore me down to a glassless, brick-and-plaster basement, where my own office was situated.
2.4 The ventilation system. This deserves a book all of its own. It was cavernous and booming. The air-handling unit was housed in the basement with me—a series of grey boxes joined to one another like parts of a mechanical elephant, a sheet-metal supply-duct curling upwards from the front box forming its raised trunk. The coils, blowers, dampers, filters and so on that made up the boxes’ entrails transmitted a constant hum and rattle that permeated the whole floor, mutating in pitch and frequency as the sound negotiated corners, bounced off walls, was sponged up and squeezed out again by carpets. Before it left the basement, the duct forked, then branched out further, the new branch-ducts leading to diffusers, grilles and registers that, in turn, fed air onwards to other floors, before return-ducts carried it back down again, along a central plenum, to the rectum of the elephant, to be re-filtered, re-damped, re-coiled, then trumpeted back out into the building once again. Sometimes,