to follow new guidelines, which specified that the images of Austria presented in the French press were in every case to be measured against an ideal image elaborated at the Ministry. Above all, Austria must be seen as something more than the land of Lippizaners and skiers. Whenever the traditional image made its appearance in the press or on television, Keuschnig was obliged to write letters of protest and rectification. He had pasted a model of such a letter over his desk. Last year, it pointed out among other things, the Financial Times had awarded Austria an Economic Oscar as the industrial country with the most favorable economic statistics. Keuschnig seldom received answers to these letters, and even more rarely to his reports to the Foreign Ministry. Occasionally he attended âworking luncheonsâ at which French political figures met with the press, and for which he had to pay in advance. From time to time he received journalists at home, and itemized his expenses, for such receptions were regarded as part of his job. âSeated entertainmentâ meant dinner; âstanding entertainmentâ consisted only of drinks or, in a pinch, of cold buffet. This, more or less, was his work, and thus far he had done it so seriously as to give no one else reason to smile. He himself had no image of his native land, and was glad there were guidelines to follow. He was seldom at a loss for an answer, except when letters came from children wishing to know something about Austria. But most of the questions in these letters had been dictated by grownups anyway.
That morning a small truck finally arrived with the Austrian silent films, which Keuschnig had loaned the Ciné-mathèque some months ago for a series of showings at the
Palais Chaillot, and the return of which he had requested a number of times. In the court of the embassy, ignoring the driverâs impatience, he checked every single reel against his list. No one seemed to notice that anything was wrong. Besides, there was hardly anyone in the building. Because of his newspaper reading, he was always among the first to arrive. In his office, he cut open the bundle the night watchman had deposited outside his door, and removed the tag addressed in red: âAmbassade dâAutriche. â Recalling that the United Nations troops on Cyprus included an Austrian contingent, he first looked through the papers with them in mind. None dead yet? Then, felt pen in hand, he began to read seriously. Every half hour he stood up and tore the reports of the French news agency off the Telex, which went on ticking inexorably. He had also turned on the short-wave radio. It was still early morning when news of the provisional cease-fire on Cyprus came through; after that he was undisturbed, alone with himself. As usual the newsprint made his fingers blacker and blacker. He didnât once shift his position while reading, didnât once run his hand over his face, not even when it itched; he merely read and underscored so-called key phrases. Without looking up and without a momentâs hesitation. Where were the SELLING POINTS the guidelines demanded? At the farm show in Compiègne, a reforestation machine made in Austria was on display. At an exhibition of optical instruments in Lyons, a research microscope from Austria had been demonstrated. Le Monde had good things to say of environmental measures taken in the Tyrol. Once again LâAurore spoke of anti-Semitism in Austria, though in accordance with the guidelines, he had already sent them several letters of protest and rectification.
On the other hand, a consumer magazine gave an Austrian ski binding an excellent rating. But Le Parisien liberé referred to Bruckner as a German rather than an Austrian composer.âAt about nine Keuschnig washed his hands and reported to the ambassador, who that day had arrived somewhat earlier than usual. The ambassador asked him what he thought of the fighting on Cyprus,