arm. âLo, Iâve heard some of those guides tell you toââher eyes widenedââ
stop having sex
.â
I arranged my face into a Zen-like expression. âIâll just have to draw on my reserves of inner strength.â
âHmm.â I could tell she was wavering. Her eyes brightened suddenly. âWhat happens if you fall in love with one of your test subjects? What then?â
I rolled my eyes. âIâve had enough of that love shit to last me a lifetime. This, my friend, is for the advancement of single women everywhere!â
âIn that case, Iâm all for it!â she cried, and we raised our glasses to toast.
âTo science!â
BOOK ONE
THE RULES
April 1
Written in 1995 , after both the first and second waves of feminism had crashed on our shores and in the middle of the post-structuralist tidal pool of the third,
The Rules
preaches a message that could be described as old-fashioned. Victorian, even. Chapter headings include âDonât Talk to a Man First (or Ask Him to Dance)â and âDonât Stare at Men or Talk Too Much,â which sounds like the advice a fictional grandmother would give her young granddaughter in a made-for- TV movie about the Amish.
Most worrying is this: âDonât Discuss
The Rules
with Your Therapist.â Surely itâs a red flag if a book is encouraging you to behave in a way that you should hide from your therapist?
The main concept behind the book is that youâre meant to make him chase you. Forever. Apparently, by seeming like an elusive creature unlike any other, who never looks a man in the eye, only speaks when spoken to and with no discernible thoughts or opinions, youâll be the sexiest damn thing on legs. Stick that in your post-structuralist pipe and smoke it.
The idea seems to be that you repress your entire personality in order to become some sort of mysterious feminine ideal. âBe feminine,â the book advises. âDonât tell sarcastic jokes. Donât be a loud, knee-slapping, hysterically funny girl . . . be quiet and act mysterious, act ladylike, cross your legs and smile.â As I tended to feel more like smiling when opening my legs than when closing them, I was a bit worried about how suited I was for this challenge.
The Rules
had some comfort on that front: âYou may feel that you wonât be able to be yourself, but men will love it!â
I was daunted, but at the same time I could see there was a method to the madness. Hereâs the working ratio:
Seventy percent total and complete horseshit that goes against all I believe in to thirty percent total genius
.
The more I read, the more I wondered if it was actually . . . well, empowering in a way.
Rules
girls donât date men who donât want them, the book proclaims, and if a man really wants you, heâll chase after you. Heâll make the effort. I thought briefly about Adrian and
Football Focus
and the distinct lack of effort that had come from him in recent months. Hmm.
I tried to distill the essence of it to Lucy after work that night.
âSo, youâre not meant to call him, ask him out, talk very much, return calls or look at him?â
I nodded.
âThat sounds grim.â Lucy took a drag on her cigarette, looking pensive. âHow are you meant to flirt?â
âThatâs the thing! Youâre not. Or at least youâre not supposed to flirt in the way we flirt. Youâre meant to be all shy and bashful.â I heard a keening sound below and leaned over the balcony. âAre those guys fighting their dogs down there?â
Lucy looked over my shoulder. âI think itâs a drug deal, actually.â
âAnyway, according to this, weâre meant to be intangible. Like some kind of wood nymph. Men are never supposed to be completely comfortable or sure that theyâve won us over; theyâre meant to constantly work to win