times are hard. The âfootfallâ in Porthcawl, weâre told, has declined dramatically. It seems that people are waiting for our first Tesco to open.
For the first Elvis festival we had taken our rare pink vinyl double album from 1978 â eighteen number ones and gatefold cover â to display in Sussed . Truthfully, it had rarely been played. Unlistenables included âLove Me Tenderâ, âDonât Cry Daddyâ, âCrying in the Chapelâ. Mawkish, self-pitying, self-loathing.
Thatâs why the best Elvis YouTubes show him drunk or overcome by absurdity. The highlight occurs when he heckles one of his backing singers. She misunderstands the purpose of his music, delivering an operetta-style performance. Sometimes, Elvis is saying, this is all⦠ridiculous .
And eight hundred and thirty seven Las Vegas concerts? Elvisâs schedule seems preposterous but these days audiences for a single festival can be larger than his combined Vegas crowd. I was there when the Rolling Stones played Knebworth, August 21, 1976. They descended from a helicopter at 2 a.m., each an Orpheus with electric lyre, hair in spikes, tottering on Cuban heels.
The band faced down an audience estimated at half a million. Surely, they must have believed, they had been delivered into hell. When dawn broke, the scenes were apocalyptic. Knebworth, Woodstock, Isle of Wight? They were our generationâs Waterloo. Or our Passchendaele. What a terrifying thought.
I admit I used to hate Elvis Presley. Didnât go to art school, did he? Wasnât in a group, was he? Importantly, he didnât write his own material, although he helped with early arrangements. Instead, he joined the army and was manipulated as a cash-cow by cynical management. John Lennon, who owed him so much (âbefore Elvis there was nothingâ) said joining up had castrated Elvis.
Yet Iâve changed. I still dislike most Elvis music, but the early raw rock and the late dramatic flourish are fine, the former because of reworkings of tunes such as âBlue Moon over Kentuckyâ. These were propelled by a guitar and slapped bass played by Scotty Moore and Bill Black. The unreplicable Sun studio echo also contributed much. But most of those eight hundred songs are overwhelmed by kitsch. Formulaic, theyâre downright bad.
These days Sussed is the last shop in town where you might purchase new literature. Not that anyone does. How do book sellers manage? Iâve no idea. Books are fair trade chocolate in a world of Pound Shop bargain bins. In this town the last real book shop has given up and died. It will reopen as a hairdresserâs, as everywhere else. Iâm surprised the owners waited so long.
With the pink record Iâd also taken the biography of Elvis by Albert Goldman. The album must have been noteworthy, as it was immediately stolen. The book was ignored, but then it is a hatchet job, almost literally so. Goldmanâs 600 pages have an unpleasant âknow-better-than-youâ tone. It ends with a graphic account of Elvisâs autopsy, and a list of the drugs present in the body. The complete report has been sealed until 2027, fifty years after Elvisâs death.
Environmental purists look away now. In an attempt to make money out of the deceased, our idea for the festival was to turn our town centre office, known as âThe Green Roomâ, into âThe Elvis Dinerâ, offering coffee and sandwiches. We had thought particularly of âThe Elvisâ, assembled from a soft Italian loaf, a pound of peanut butter, several bananas cut lengthways, honey and a bacon garnish.
We also created a street stall for Sussed products, and played Elvisâs music: scratchy vinyl, as authentic as we could manage. Raul Arieta, who runs the Porthcawl âRock Clubâ accompanied the songs, then played alone, R&B becoming freeform jazz. The rest of us danced. Iâd like to say jived but