website. Joey made sure his mother’s face was the centerpiece of the website, and that it didn’t look like anything that came off Broke Websites R Us. Pictures of centerpieces and bouquets were featured on different pages. Contact information was linked to their respective photos for easier accessibility. Every year, the website was updated to be fresher and smarter than the one before, featuring Madre’s employees from the cashiers to the delivery guys with little tidbits about them so customers would know who was assisting them.
The papers called Madre’s an overnight success, though Joey begged to differ. By the time the media had discovered them, Madre’s had been in business for five years – the magic number Joey needed to confirm the business to be a success. The media attention caused their business to triple seemingly overnight and they grew from a little store in the strip mall with five employees to renovated brick building in Manhattan with thirty employees. Nicola no longer had to work long hours in her business and delegated the tasks to Joey and Eli, who was named Executive Creative Director. They just recently opened up another location in NYC not too long ago.
Still, Joey’s hard work came at a price. His personal life suffered greatly because of it and he preferred the company of countless and forgettable women as opposed to settling down and finding a good woman. A nice Italian woman like your mother , Nicola reminded often.
Joey preferred Italian women. Well, no. Joey preferred any woman as long as she was clean, had somewhat of a brain, and didn’t talk very much. He could admit that many of the women he had dated, didn’t have much of a brain. That was fine by him. It was easier to get them in bed.
Not many women could understand what Joey was about, what his life comprised of. They saw his ‘work vehicle’ of an Escalade he drove to the shop. They saw his ‘play vehicle’ of a BMW 750Li he drove around town. They saw him walking around wearing a business suit with open collar, looking like he just stepped out of a photo shoot. They were enchanted with his intelligence and swagger, not dumbing down a conversation and preferred those who listened to him to simply keep up. They bragged about his bedroom skills, bringing them to multiple orgasms and for a lucky few, a lesson in squirting.
But they couldn’t understand why he had to work every weekend. They couldn’t
understand he didn’t have a choice on whether he wanted to do an event. Madre’s was simply the focal point of the family. All of the other businesses – Tony’s barber shop and Faith’s salon, two businesses Joey had a hand in running – were also connected to Madre’s. It was Joey’s goal to make the D’Amato family to be that of the Rockefellers, the Rothschilds, and eventually, the Kennedys. His brothers and cousins thought he was crazy as hell for his ambitions, but Joey was serious. If they can do it, why can’t we? Joey retorted.
Wealth ambitions aside, Joey had serious concerns at the moment. He glanced at his
Panerai watch and knew it was time to leave work. He had a busy night ahead of him.
He made his way downstairs to the warehouse where Eli was finishing up a bouquet for him. Though Eli would’ve made the bouquets free of charge, he always insisted Joey pay for them. “If I’m doing this for your hoes, I’m getting something out of this,” Eli once told him.
“How’s it going, bro?” Joey greeted his brother.
“Shh…” Eli held up a finger and studied the last bouquet in front of him. It was missing something, but he couldn’t figure out what. There were plenty of lavender roses. They were quite a few fuchsia carnations. He strategically placed the double purple lisianthus in the bouquet to give an extra splash of color. Yet, there was something missing. After a few seconds, Eli finally realized what it was. “Maria, can you get me the white Asiatic lilies?” He called out to his