might be used to reduce the price of a product , have a common value. Obviously, coupons fell into this category.
But Kansas enacted by far the most stringent law. Kansas law overrides the terms and conditions of the coupon for residents of the state and, more important for our purposes, says that if no cash value is stated on the coupon, the consumer may cash in the coupon at face value . Obviously, if consumers could take the fifty cents they “save” on their laundry detergent and redeem it for cash, they would. Manufacturers had two choices: make separate coupons for Kansas, or state a cash value on every coupon.
Do folks really try to redeem coupons for the lofty sum of 1/100 of a cent apiece? Not very often (of course, that’s why the cash value is set so low). Most companies will probably pay the tariff, but the consumer is stuck with postage costs, which far exceed the refund.
Submitted by Jeff Burger of Phoenix, Arizona. Thanks also to Lisa Lindeberg of Van Nuys, California; Anand S. Raman of Oak Ridge, Tennessee; Larry Doyle of Grand Ledge, Michigan; Jonathan Sabin of Bradenton, Florida; Brian J. Sullivan of Chicago, Illinois; Randy S. Poppert of Willow, Arkansas; Maria Scott of Cincinnati, Ohio; Joe Crandell of Annandale, Virginia; David Grettler of Newark, Delaware; and many others. Special thanks to Kathy Pierce of Boston, Massachusetts .
How and Why Did 7Up Get Its Name?
7UP (a.k.a. Seven-Up) was the brainchild of an ex-advertising and merchandising executive, C. L. Grigg. In 1920, Grigg formed the Howdy Company in St. Louis, Missouri, and found success with his first product, Howdy Orange drink.
Intent upon expanding his empire, Grigg spent several years testing eleven different formulas of lemon-flavored soft drinks. In 1929, he introduced Seven-Up, then a caramel-colored beverage.
So where did the “7” and “UP” come from? Despite its identification as a lemon-lime drink, 7UP is actually a blend of seven natural flavors. According to Jim Ball, vice-president of corporate communications for Dr Pepper/Seven-Up Companies, Inc., all of the early advertisements for the new drink described a product that was uplifting and featured a logo with a winged 7. Long before any caffeine scares, 7UP was promoted as a tonic for our physical and emotional ills:
Seven-Up energizes— sets you up —dispels brain cobwebs and muscular fatigue.
Seven-Up is as pure as mountain snows…
Fills the mouth [true, but then so does cough syrup]—thrills the taste buds—cools the blood—energizes the muscles—soothes the nerves—and makes your body alive—glad—happy.
7UP’s advertising has improved and changed markedly over the years, but its name has proved to be durably effective, even if customers don’t have the slightest idea what “Seven-Up” means. Grigg could have chosen much worse. Contemplate sophisticated adults sidling up to a bar and ordering a bourbon and Howdy Lemon-Lime drink.
Submitted by Richard Showstack of Newport Beach, California. Thanks also to Roya Naini of Olympia, Washington; Brian and Ingrid Aboff of Beavercreek, Ohio; and Jason M. Holzapfel of Gladstone, Missouri .
Why Do the Back Wheels of Bicycles Click When You Are Coasting or Back Pedaling?
Has there ever been a child with a bicycle who has not pondered this Imponderable? We got the scoop from Dennis Patterson, director of import purchasing of the Murray Ohio Manufacturing Co.:
The rear sprocket cluster utilizes a ratchet mechanism that engages during forward pedaling, but allows the rear wheel to rotate independently of the sprocket mechanism. When one ceases to pedal, the wheel overrides the ratchet and the clicking noise is the ratchets falling off the engagement ramp of the hub.
The ramp is designed to lock engagement if pedaled forward. The ratchet mechanism rides up the reverse slope and falls off the top of the
But Kansas enacted by far the most stringent law. Kansas law overrides the terms and conditions of the coupon for residents of the state and, more important for our purposes, says that if no cash value is stated on the coupon, the consumer may cash in the coupon at face value . Obviously, if consumers could take the fifty cents they “save” on their laundry detergent and redeem it for cash, they would. Manufacturers had two choices: make separate coupons for Kansas, or state a cash value on every coupon.
Do folks really try to redeem coupons for the lofty sum of 1/100 of a cent apiece? Not very often (of course, that’s why the cash value is set so low). Most companies will probably pay the tariff, but the consumer is stuck with postage costs, which far exceed the refund.
Submitted by Jeff Burger of Phoenix, Arizona. Thanks also to Lisa Lindeberg of Van Nuys, California; Anand S. Raman of Oak Ridge, Tennessee; Larry Doyle of Grand Ledge, Michigan; Jonathan Sabin of Bradenton, Florida; Brian J. Sullivan of Chicago, Illinois; Randy S. Poppert of Willow, Arkansas; Maria Scott of Cincinnati, Ohio; Joe Crandell of Annandale, Virginia; David Grettler of Newark, Delaware; and many others. Special thanks to Kathy Pierce of Boston, Massachusetts .
How and Why Did 7Up Get Its Name?
7UP (a.k.a. Seven-Up) was the brainchild of an ex-advertising and merchandising executive, C. L. Grigg. In 1920, Grigg formed the Howdy Company in St. Louis, Missouri, and found success with his first product, Howdy Orange drink.
Intent upon expanding his empire, Grigg spent several years testing eleven different formulas of lemon-flavored soft drinks. In 1929, he introduced Seven-Up, then a caramel-colored beverage.
So where did the “7” and “UP” come from? Despite its identification as a lemon-lime drink, 7UP is actually a blend of seven natural flavors. According to Jim Ball, vice-president of corporate communications for Dr Pepper/Seven-Up Companies, Inc., all of the early advertisements for the new drink described a product that was uplifting and featured a logo with a winged 7. Long before any caffeine scares, 7UP was promoted as a tonic for our physical and emotional ills:
Seven-Up energizes— sets you up —dispels brain cobwebs and muscular fatigue.
Seven-Up is as pure as mountain snows…
Fills the mouth [true, but then so does cough syrup]—thrills the taste buds—cools the blood—energizes the muscles—soothes the nerves—and makes your body alive—glad—happy.
7UP’s advertising has improved and changed markedly over the years, but its name has proved to be durably effective, even if customers don’t have the slightest idea what “Seven-Up” means. Grigg could have chosen much worse. Contemplate sophisticated adults sidling up to a bar and ordering a bourbon and Howdy Lemon-Lime drink.
Submitted by Richard Showstack of Newport Beach, California. Thanks also to Roya Naini of Olympia, Washington; Brian and Ingrid Aboff of Beavercreek, Ohio; and Jason M. Holzapfel of Gladstone, Missouri .
Why Do the Back Wheels of Bicycles Click When You Are Coasting or Back Pedaling?
Has there ever been a child with a bicycle who has not pondered this Imponderable? We got the scoop from Dennis Patterson, director of import purchasing of the Murray Ohio Manufacturing Co.:
The rear sprocket cluster utilizes a ratchet mechanism that engages during forward pedaling, but allows the rear wheel to rotate independently of the sprocket mechanism. When one ceases to pedal, the wheel overrides the ratchet and the clicking noise is the ratchets falling off the engagement ramp of the hub.
The ramp is designed to lock engagement if pedaled forward. The ratchet mechanism rides up the reverse slope and falls off the top of the
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