“don’t give yourself airs.” Afterward a Singer uses Eurasia and America to stitch a many-colored coat for portly Mr. Globe; it fashions black trousers from Africa, and a white cap from Greenland, and Mr. Globe chortles with glee. Bata asks a passerby tottering along with lightning bolts flashing from his corns, “Is that necessary?” “No,” replied Melkior, “not if you buy your shoes at Bata’s. Shoes are an Antaean bond with Mother Earth, the pedestrian’s secret power …” And there is Brill kissing human footwear with its polishes, two long-haired brushes curling and cuddling like two sly cats around a pedestrian’s feet; he walks on tall and proud, his shoes shining!—Kästner & Öhler’s, the Balkan’s largest department store, has spilled unbelievable and magic objects, “even the kitchen sink” out of its horn of plenty, and the viewers’ imagination pecks away among the luxuries. Julio Meinl desires to fill everyone to the brim with Chinese, Ceylon, and even Russian tea; as for coffee, Haag is the brand—it caters to your heart. Sneeze if you can after a Bayer aspirin! Darmol works while you sleep, and Planinka Tea has the patriotic duty to cleanse Aryan blood. Elida Cream looks after your complexion. Intercosma swears to afforest your denuded head sooner than possible. Kalodont is the arch enemy of tartar, while VHG asks you, rather saucily, if you are a man. Finally, First Croatian Splendid Funerals Company takes the respectful liberty of reminding you of your dignity and … well, see for yourself: black varnished hearses with baroque gold angels, horses with glossy black coats, a comfortable coffin, attendance of ideally sober personnel in admirals’ hats, making your death another success and a thing of almost poetic beauty …
From the tall roof MAAR announced
urbi et orbi
its glittering standard of living. Its mighty acoustics had all but drowned out a blind peddler’s feeble supplication issuing from a dark doorway, “Shoelaces, black, yellow—two dinars; ten envelopes, letter paper inside—six dinars …” The blind man’s monotonous litany sounded tired and unconvinced; the pathetic bit of verbal advertising aspired only to mask the begging, that much and no more.
Melkior took refuge in the doorway with the blind man and fell to watching: what can this MAAR thing hope to accomplish? The viewer stands entranced with his head thrown back and drinks in, henlike, the filmed comfort of well-being. From his earthbound condition he watches MAAR’s looming mirage, listening to this voice “from the other world” and is already intoxicated by the luxurious illusion of his eternal longing to be pampered—and then there comes the voice of the accursed petty things—the shoelaces, black, yellow, for two dinars … and he fingers his two dinars in his pocket and his petty need for shoelaces, black or yellow as the case may be. Tungsram-Crypton’s glare has dimmed … and what do I need the Flit grenadier for … and I see this business with Napoleon is just a ruse. … The evening has gone down the drain. To think that he was actually willing to die for the sake of First Croatian! Can’t they have blind people weaving baskets or something instead of letting them beg like this? Melkior felt the thought himself, through irritation with the beggar’s plea. Why indeed can’t they open a center with heating provided, for the poor blind people to gather, think of the savings on electrical lighting … he made to redress his cruel thought, even bought a pair of yellow shoelaces (although he needed black) and generally cast about for a way to help the blind man. … He dropped a silver piece on the ground, picked it up again, and asked him, “You lost this coin, didn’t you?” “Could be, I’ve got a hole in my pocket,” replied the blind man half-jokingly, just in case, but he did, eagerly, accept the coin.
The quaint act of charity moved a person nearby. A clerical collar around