return, he could always be relied upon for a prediction of when the industry would collapse under the weight of lawsuits.
âHow about the spring of 1996?â
âHow about 2001?â
âHow about the date of Motleyâs next wedding?â
âWhich one?â
âFish or steak?â interrupted the waiters. No pigeonneaux royaux sauce paradis for this crowd. Not yet, anyway.
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O N THE OTHER SIDE of the restaurant, by coincidence as it turned out, the Rex Room had been booked by a group of lawyers representing the tobacco companies. Wood-paneled and hung with portraits of the past kings of the Krewe of Rex of Mardi Gras, the room was an appropriate place for the blue bloods of the legal profession who had flown in for the court hearing: lawyers from Chadbourne & Parke of New York; Jones, Day of Cleveland; King & Spalding of Atlanta; and Shook, Hardy & Bacon of Kansas City, all old campaigners for the tobacco barons. In contrast to Gauthierâs guests, they sat restrained and somber at a long pine table. They were war weary.
The First and Second Waves of the campaign had been hard fought. The figures spoke for themselves. Eight hundred and thirteen claims filed against the industry, twenty-three tried in court, two lost, both overturned on appeal. Not a penny paid in damages.
The tobacco barons showed no sign of compromise in the face of the new enemy. They had retreated into their bunkers, predicting the furor would pass and accused Gauthier and his followers of jumping on a âpublicity bandwagonâ created by the media. Victor Schwartz, of the Washington, D.C., law firm of Crowell & Moring, which advises clients on tobacco litigation, said, âItâs déjà vu, except for very powerful attorneys whom I have great respect for.â
A new element in the Third Wave was complicating old formulas, however. In four statesâMississippi, Minnesota, Florida, and West Virginiaâan entirely fresh approach to tobacco litigation was being taken by the statesâ attorneys general. They were seeking to recoup billions of dollars the states had paid under the Medicaid program to care for poor people with smoking-related diseases. The idea was to treat the tobacco industry like any other commercial enterprise whose product had caused harmâlike asbestos and toxic waste dumpsâand make them pay for the cleanup. Though the tobacco industry quickly dismissed these claims as frivolous and having no chance of success, in time they would become even more of a legal threat than Gauthierâs grand class action, providing the other half of the pincer movement that finally brought the industry to the negotiating table in 1997.
Tired though the industry lawyers had become and facing forces they had never before encountered, they still relished the looming conflict. Defending tobacco lawsuits was a lucrative business, one of the best, and they believed they could be victorious. They looked down on Gauthierâs group as a lower casteâgreedy, attention grabbing, and a disgrace to the profession. They would prevail, as they had always done, or so they thought. In the Rex Room that night, Phil Wittman, a local lawyer representing tobacco defendants, said of Gauthierâs suit, âItâs a lot of smoke and mirrors. Itâs stuff thatâs been out there a long time.â
Wall Street didnât think so. The financial risk to the industry was âstaggering,â stock analysts had warned. Losing Gauthierâs suit could result in damages of $100 billionâtwice the industryâs annual sales revenue.
In between the two groups of lawyers at Antoineâs that night, at a table in the open dining room, sat a group of four investment analysts from New York. They had flown down to attend the court hearing. They were so nervous, they wouldnât talk. âWe canât say anything,â said the normally garrulous Gary Black,