most famous brands, the latest models, so new they weren’t yet for sale in Italy. Fearing a customs inspection, Xian preferred unloading them on the open sea. That way the merchandise could be put on the market without the burden of taxes, and the wholesalers wouldn’t have to pay import fees. You beat the competition on price. Same merchandise quality, but at a 4, 6, 10 percent discount. Percentages no sales rep could offer, and percentages are what make or break a store, give birth to new shopping centers, bring in guaranteed earnings and, with them, secure bank loans. Prices haveto be lower. Everything has to move quickly and secretly, be squeezed into buying and selling. Unexpected oxygen for Italian and European merchants. Oxygen that enters through the port of Naples.
We loaded the boxes into vans as other boats docked. The vans headed toward Rome, Viterbo, Latina, Formia. Xian had us driven home.
Everything had changed in the last few years. Everything. Suddenly and unexpectedly. Some people sense the change without understanding it. Up till ten years ago, bootleggers’ boats plowed the Bay of Naples every morning, carrying dealers out to stock up on cigarettes. The streets were packed, cars were filled with cartons to be sold at corner stalls. The battles were played out among the Coast Guard, customs, and the smugglers. Tons of cigarettes in exchange for a botched arrest, or an arrest in exchange for tons of cigarettes stashed in the false bottom of a fleeing motorboat. Long nights, lookouts, whistles warning of a suspicious car, walkie-talkies ready to sound the alarm, lines of men quickly passing boxes along the shore. Cars speeding inland from the Puglia coast, or from the hinterlands to Campania. The crucial axis ran between Naples and Brindisi, the route of cheap cigarettes. Bootlegging was a booming business, the Fiat of the south, the welfare system for those the government ignored, the sole activity of twenty thousand people in Puglia and Campania. It was also what triggered the great Camorra war of the early 1980s.
The Puglia and Campania clans were smuggling cigarettes into Europe to get around government taxes. They imported thousands of crates from Montenegro every month, with a turnover of 500 million lire—roughly $330,000—on each shipment. Now all that has broken up. It’s no longer worth it for the clans to deal in contraband cigarettes. But Antoine Lavoisier’s maxim holds true: nothing is lost, nothing is created, everything is transformed. In nature, but above all in the dynamics of capitalism. Consumer goods have replaced the nicotine habit as the new contraband. A cutthroat price war is developing,as discounts mean the difference between life and death for agents, wholesalers, and merchants. Taxes, VAT, and tractor-trailer maximums are the deadwood of profit, the real obstacles hindering the circulation of merchandise and money. To take advantage of cheap labor, the big companies are shifting production to the east, to Romania or Moldavia, or even farther—to China. But that’s not enough. The merchandise is cheap, but it enters a market where more and more consumers with unstable incomes or minimal savings keep track of every cent. As unsold merchandise piles up, new items—genuine, false, semifalse, or partly real—arrive. Silently, without a trace. With less visibility than cigarettes, since there’s no illegal distribution. As if they’d never been shipped, as if they’d sprouted in the fields and been harvested by some unknown hand. Money doesn’t stink, but merchandise smells sweet. It doesn’t give off the odor of the sea it crossed or the hands that produced it, and there are no grease stains from the machinery that assembled it. Merchandise smells of itself. Its only smell comes from the shopkeeper’s counter, and its only endpoint is the buyer’s home.
We left the sea behind and headed home. The van barely gave us time to get out before it returned to the port to