method on smoking friends and relatives, I gave up accountancy and became a full-time counselor, running seminars to help other smokers to get free.
I wrote the first edition of this book in 1985. One of my failures, the man described in Chapter 25 , was the inspiration.He visited me twice, and we were both reduced to tears on each occasion. He was so agitated that I couldnât get him to relax enough to listen to what I was saying. I hoped that if I wrote it all down, he could read it in his own good time, as many times as he wanted, and this would help him absorb the message.
I was in no doubt that EASYWAY would work just as effectively for other smokers as it had for me. However, when I contemplated putting the method into book form, I was apprehensive. I did my own market research. The comments were not very encouraging:
âHow can a book help me to quit? What I need is willpower!â
âHow can a book help me cope with the terrible withdrawal pangs?â
In addition to these pessimistic comments, I also had my own doubts. During a seminar if it became obvious that a client had misunderstood an important point, I was able to correct the situation. But how would a book be able to do that? When I was studying to be an accountant and didnât understand or agree with a certain point in a book, I remember the frustration because you couldnât ask a book to explain. I was also well aware that many people were no longer accustomed to reading.
Added to all these factors, I had one doubt that overrode the rest. I wasnât a writer and was very conscious of my limitations in this respect. I was confident that I could sit down face-to-face with any smoker and convince them how easy and enjoyable the process of quitting can be, but could I translate that ability into the written word? Thankfully I neednât have worried. In the twenty-six years since EASYWAY first appeared on the shelves, we have receivedtens of thousands of letters and emails from grateful readers containing comments such as:
âItâs the greatest book ever written.â
âYou are my guru.â
âYou are a genius.â
âYou should be knighted.â
âYou should be Prime Minister.â
âYou are a saint.â
It is wonderful and humbling to receive letters such as these, and I hope that I have not allowed such comments to go to my head. Iâm fully aware that those comments were made not to compliment me on my literary skills, but in spite of my lack of them. They were made because whether your preference is to read a book, watch an online webcast or to attend a seminar:
ALLEN CARRâS EASYWAY METHOD WORKS!
Not only do we now have a network of over 150 seminar centers, including locations across the US, but this book has now been translated into more than forty languages. As I write, it is the number one non-fiction bestseller in Russia and it has also topped bestseller lists in Holland, Germany, France, Norway, Italy, Spain and the UK. It is rarely out of the top 50 bestsellers on Amazonâs European websites, and it is one of their most reviewed books, receiving over 1,100 five-star ratingsâthe highest available. My Norwegian publisher tells me that when the wonderful
Harry Potter and the Order of the Phoenix
was launched, it did not dislodge EASYWAY from the number one spot!
After approximately a year of running stop smoking seminars, I thought I had learned everything there was to know about helping smokers to quit. Amazingly, I still learn something new practically every day. This fact caused me some concern when I was asked to review the original edition and writethis brand new US one. I feared that I would have to amend or retract practically everything I had written.
Again, I neednât have worried. The basic principles of EASYWAY are as sound today as when I first committed them to paper in 1985. The beautiful truth is:
IT IS EASY TO STOP
That is a fact. My only